The DataXGrowth Podcast.
Conversations on growth systems, analytics, SEO/AEO, CRO, and the technical work that makes growth actually ship.
Growth IRL Episode 10: AI Agents Are Reading Your Product Feed
Mike Schmutz explains how richer product titles, descriptions, variants, and catalog data help AI shopping agents understand products and support stronger ecommerce campaigns.
Listen →Growth IRL Episode 8: Systems Before Automation with Diego Barrera
Mike Schmutz and Diego Barrera explore how systems engineering turns real client processes, data, and business questions into automated workflows that actually fit.
Listen →Growth IRL Episode 7: Build a Growth Audit That Turns Signals Into a 90-Day Plan
Mike Schmutz explains how to connect paid media, SEO, CRO, finance, and measurement signals into one growth audit and a focused 90-day plan.
Listen →Growth IRL Episode 6: AI for Marketing Teams — Where to Start
Mike Schmutz explores how marketing teams can start using AI in their everyday workflows to work more effectively.
Listen →Growth IRL Episode 5: Why Great Marketing Fails — The Tech Behind Growth with Bryce Drawe
Mike Schmutz and Bryce Drawe explore how websites, data, and follow-up systems connect marketing strategy to business growth.
Listen →Growth IRL Episode 4: The Boring Work That Builds a Business with Bryce Drawe
Mike Schmutz and Bryce Drawe discuss personal growth, everyday discipline, and the decisions behind building DataXGrowth.
Listen →Growth IRL Episode 3: 5 SaaS Growth Tactics Before You Spend More
Five SaaS growth tactics to find revenue leaks, sharpen messaging, improve activation, and fix your funnel before increasing ad spend.
Listen →Growth IRL Episode 2: Your Circle Is Shaping Your Ceiling
How the people around you shape your standards, courage, resilience, and opportunities—and a practical way to audit the circle influencing your growth.
Listen →Growth IRL Episode 1: The Story Behind DataXGrowth
In the launch episode of Growth IRL, DataXGrowth founder Mike Schmutz shares the journey behind the agency, the mindset that sustained him through the hard parts, and why real growth requires strategy, technology, data, and resilience to work together.
Listen →