Growth IRL Episode 7: Build a Growth Audit That Turns Signals Into a 90-Day Plan
Mike Schmutz explains how to connect paid media, SEO, CRO, finance, and measurement signals into one growth audit and a focused 90-day plan.
Turn Signals Into a 90-Day Plan.
Most growth audits produce separate channel reports. The real value comes from connecting the evidence and identifying what is holding growth back.
In Episode 7 of Growth IRL, Mike Schmutz explains how to build a functional growth audit that brings business, channel, conversion, and measurement evidence into one system.
What This Episode Covers
- Why paid media, SEO, CRO, finance, and customer experience cannot be evaluated in isolation
- How a shared brief and scoring rubric create alignment before the audit begins
- How specialized audit modules can work from a common evidence model
- How to synthesize disconnected data into one view of growth performance
- How to turn the strongest signals into a prioritized 90-day growth plan
This episode is for marketing leaders, founders, and operators who want their data to create alignment, priorities, and action—not another stack of reports.
About Growth IRL
Growth IRL connects mindset, people, and practical growth marketing with Mike Schmutz, founder of DataXGrowth. Follow the show for practical conversations about growing yourself, your team, and your business.
Learn more about DataXGrowth.
Ready to find your next growth lever?
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