Growth IRL Episode 10: AI Agents Are Reading Your Product Feed
Mike Schmutz explains how richer product titles, descriptions, variants, and catalog data help AI shopping agents understand products and support stronger ecommerce campaigns.
AI Agents Are Reading Your Product Feed
Your product feed is becoming one of the primary ways AI shopping agents understand what you sell.
In Episode 10 of Growth IRL, Mike Schmutz explains why thin product titles and short descriptions make it harder for AI systems to understand, differentiate, and recommend products.
Using custom sneakers as an example, Mike shows how richer titles, detailed descriptions, product history, fit, colors, variants, and clear reasons to buy can give shoppers, platforms, and AI agents more useful context.
What This Episode Covers
- Why simplified product titles are no longer enough
- What AI agents need from product titles and descriptions
- How variants, fit, colors, materials, and product history improve differentiation
- Why Merchant Center and catalog feeds are becoming more important
- How richer feeds can support stronger catalog advertising and shopping journeys
This episode is for ecommerce leaders, marketers, merchandisers, and operators preparing their catalogs for AI-powered product discovery and agentic shopping.
The Core Takeaway
Optimize your product feed for both people and agents. Complete, structured product data gives discovery systems and marketing campaigns the context they need to connect the right product with the right customer.
About Growth IRL
Growth IRL connects mindset, people, and practical growth marketing with Mike Schmutz, founder of DataXGrowth. Follow the show for practical conversations about growing yourself, your team, and your business.
Learn more about DataXGrowth.
Ready to find your next growth lever?
Request a DataXGrowth Growth Audit and get a practical roadmap across acquisition, analytics, conversion, and site performance.