01
Where AI actually belongs in your stack.
How it connects to your CRM, analytics, CMS, and ad data, and why what the AI can see matters more than which model you pick.
Building Your Marketing AI Operating System · Thursday, November 19, 2026 Save my seat
Marketing AI Ops Series, Session 1 | Free live webinar
Building Your Marketing AI Operating System
Beyond prompts: build the AI foundation your marketing team runs on. Score your team live, watch a real workflow get built, and leave with a clear first step.
Thursday, November 19, 2026 at 11:00 AM MT (1:00 PM ET) | 60 minutes
Free. Can't make it live? Register and we'll send the recording.
Register free
Thursday, November 19, 2026, 11:00 AM MT (1:00 PM ET)
What you'll walk away with
Most marketing teams are using AI, but mostly one person and one prompt at a time, with no shared system behind it. In 60 minutes, we'll fix that picture.
02
A real workflow, built start to finish.
We'll turn a hand-built weekly performance report into a repeatable workflow: trigger, context, reasoning, action, QA, output.
03
A simple rule for what AI is allowed to do.
Green, Yellow, Red: which steps AI can run on its own, which need a human to approve, and which stay human-controlled.
04
Your first 30/60/90 days.
How to find and rank the right first workflow using hours saved, revenue opportunity, data readiness, risk, and ease.
Score your team in the first five minutes
Right at the start, you'll answer five quick questions on your phone. It takes about three minutes. You'll get an instant AI maturity score, and we'll show the room's anonymized results so you can see where you stand next to other marketing teams. Nobody sees your individual answers.
The five questions map to the five layers we'll cover: infrastructure, knowledge, workflows, automation, and measurement and governance.
Save my seat →- 1Manual
- 2AI-assisted
- 3AI-enabled workflows
- 4Automated operations
- 5Agentic operations
Built for the people who run marketing
This session is for marketing leaders who own results and want AI to show up in them: CMOs, VPs and Directors of Marketing, heads of growth and demand gen, and marketing ops leaders.
This is for you if
Your team uses AI every day, but none of it adds up to a system you can rely on.
This is for you if
You're being asked for an AI plan and want one that's practical, safe, and grounded in your actual data.
This is for you if
You'd rather see a real workflow than another list of prompts.
Your host
Mike Schmutz
Host, Founder & CEO, DataXGrowth
Mike Schmutz is the Founder and CEO of DataXGrowth, a growth marketing consultancy built to help startups, SaaS companies, D2C brands, and high-growth businesses turn marketing into a measurable revenue engine. With 15+ years of digital marketing and agency experience across SEO, AI search optimization, analytics, CRO, paid media, attribution, and lifecycle marketing, Mike works with companies to connect strategy directly to pipeline, revenue, and business performance.
Leave with the Marketing AI Infrastructure Checklist
Every registrant gets our two-page checklist within an hour of the session, along with the recording. It covers the same five layers as the assessment, with yes/no checks you can run with your team, and ends with a fill-in box for your first workflow, its tier, owner, and baseline hours.
Sent by email to everyone who registers, whether or not you attend live.
Marketing AI Ops Series
This is session one of twelve
Marketing AI Ops is a monthly series on the layer underneath AI: how it connects to your data, your systems, and how your team works. Each session comes with a framework, a live workflow, and a reusable asset.
Month 2 The AI Marketing Tech Stack
Month 3 Building a Marketing Knowledge Layer for AI
Month 4 From Prompts to Repeatable AI Workflows
Want each session in your inbox? Tick the Growth Pulse box when you register.
Questions
Is it free?
Yes.
Will there be a recording?
Yes. Everyone who registers gets the recording and the checklist by email within an hour of the session.
How technical is it?
Not very. It's built for marketing leaders, not engineers. We show real tools, but we explain everything in plain language and keep the on-screen examples tool-agnostic.
Do I need to prepare anything?
Just bring your phone for the five-question assessment at the start.
Is my assessment data private?
Yes. We only show anonymized, grouped results to the room. No names or companies are shown.
What is Growth Pulse?
It's DataXGrowth's newsletter on marketing, data, and AI. It's optional, and you can unsubscribe any time.
Who's hosting?
Mike Schmutz from DataXGrowth.
Save your seat for Thursday, November 19
60 minutes. Your team's score, a real workflow, and a checklist you can use the same week.
Save my seat →