DataXGrowth is sponsoring Ecom Elevated Fall 2026, hosted by Commerce Catalyst on August 24-25 at the Hilton Salt Lake City Center. We will be there to meet the founders, operators, and ecommerce leaders responsible for turning growth plans into measurable results.
We are also bringing a practical workshop to the conference: Building a Marketing Intelligence Layer for Ecommerce CRO Strategies. The focus is not another abstract conversation about AI. It is a working framework for deciding what to test next, why that test deserves priority, and how to connect it to revenue.
Why this conference fits the work we are building
Ecommerce teams rarely suffer from a lack of data. Most already have analytics platforms, ad dashboards, heatmaps, testing tools, CRM records, subscription reporting, and customer feedback. The failure usually happens between those systems. Each tool explains one part of the journey, while the team still has to reconstruct the complete story before it can act.
That creates decision latency. Teams spend time assembling reports, reconciling conflicting metrics, and debating which signal matters. Meanwhile, acquisition costs change, conversion friction persists, and valuable experiments remain stuck in a backlog.
Commerce Catalyst described Ecom Elevated Fall as an operator-focused conference for the people doing the work. That is exactly where this discussion belongs. A useful marketing intelligence system has to operate inside real constraints: imperfect data, limited development capacity, competing priorities, and pressure to produce profitable growth.
From disconnected dashboards to a marketing intelligence layer
At DataXGrowth, we are building a human-led marketing intelligence platform that connects performance data with the business and operational context behind it. Rather than adding another isolated dashboard, the system brings together signals from paid media, SEO, analytics, CRO, CRM, subscription data, meetings, and project tools, then translates those signals into prioritized actions.
For an ecommerce team, that means evaluating acquisition against the outcomes that actually define customer value. Front-end return on ad spend matters, but it is incomplete without subscription conversion, repeat purchase behavior, churn, contribution margin, and lifetime value. The strongest channel is not always the one that produces the cheapest first order.
A marketing intelligence layer helps the team connect those outcomes back to campaigns, creative, offers, landing pages, product experiences, and funnel behavior. The goal is not to remove human judgment. It is to give experienced operators better evidence and reduce the time between a meaningful signal and a disciplined response.
What the CRO workshop will cover
During Building a Marketing Intelligence Layer for Ecommerce CRO Strategies, we will work through a repeatable process for moving from fragmented evidence to a ranked experimentation plan. Attendees will learn how to:
- Find the constraint: Identify where growth is actually breaking across acquisition, landing pages, product pages, collection pages, cart, and checkout.
- Separate signal from noise: Distinguish a meaningful behavioral or commercial pattern from normal volatility, reporting artifacts, and isolated anecdotes.
- Build higher-confidence hypotheses: Connect quantitative behavior, qualitative evidence, and business context before proposing a test.
- Prioritize for business impact: Rank opportunities by their expected effect on conversion rate, average order value, customer acquisition cost, and lifetime value.
- Use AI without outsourcing strategy: Apply AI to accelerate synthesis and surface patterns while clean measurement and controlled experimentation remain the source of truth.
The outcome is a practical decision system, not a longer list of generic best practices. Participants should leave knowing how to identify the next best test and explain why it is the best use of the team's time.
Meet DataXGrowth at the conference
DataXGrowth will also have a booth throughout Ecom Elevated Fall. If your team is trying to improve ecommerce performance but is buried in disconnected reporting, come talk with us. We can compare notes on your current measurement stack, CRO process, acquisition economics, or the gap between the data you collect and the decisions your team can confidently make.
You can also learn more about DataXGrowth AI, our human-led marketing intelligence platform.
Event details
- Event: Ecom Elevated Fall 2026
- Host: Commerce Catalyst
- Dates: August 24-25, 2026
- Location: Hilton Salt Lake City Center, Salt Lake City, Utah
- Workshop: Building a Marketing Intelligence Layer for Ecommerce CRO Strategies
Register through the official Ecom Elevated Fall 2026 event page.
DataXGrowth also has a limited allocation of complimentary passes for ecommerce brand attendees and discounted passes for service providers. Contact Mike Schmutz if you would like to attend or meet with the DataXGrowth team during the conference.
We are looking forward to two days of direct conversations with the operators building the next stage of ecommerce growth. See you in Salt Lake City.